Personalised nutrition shake brand Nutri-Genetix (NGX) has announced Myzone as its official wearables partner. Kicking off the partnership, NGX also welcomes official tracking app, My PT Hub. Both companies will work on the first NGX Challenge – a new campaign that is designed to help customers reach their goals with ‘an all-encompassing wellbeing challenge that involves holistic support on nutrition, tracking and training.’
In the challenge, customers on a 90-day transformation journey will receive a DNA nutrition report and personalised shakes from NGX, as well as a Myzone MZ-Switch wearable and tracking & training plans through the My PT Hub app.
Myzone wearables aim to reward effort over ability with an immersive fitness experience. Myzone uses inclusive, game-based mechanics and social elements to build communities together on the Myzone app. This creates personalised zones for each user, based on their maximum heart-rate, which means ‘anyone can compete together on a level playing field.’
NGX provides personalised nutrition shakes based on an individual’s DNA. Matt Brewster Chief Strategy Officer at NGX said “We’re delighted to be welcoming both Myzone and My PT Hub onboard for the NGX challenge.
“Both brands share our passion for helping support the wellbeing of every customer on any level possible and with the 90 day challenge set to start soon, we can’t wait to work together to see some incredible results and change the lives of many for the better.”
