The Big Gear Show has announced Outside as a supporting partner for its inaugural Park City, Utah event. Scheduled to take place on August 3-5, The Big Gear Show brings together global brands and North American retailers… ‘in the safest way – outside’.
The organisers add that Big Gear Show attendees will have an exclusive in-person opportunity to test new products alongside deeper educational opportunities led by industry experts.
Leading media brand Outside has been part of the outdoor industry for 37 years. Outside and its many familiar titles cover everything from outdoor topics, to industry news, gear, non-profits, and more.
“Having a media partner like Outside is an excellent fit for us at The Big Gear Show,” said Kenji Haroutunian, Outdoor Show Director of the Big Gear Show.
“The team there is fluent in all the categories on display at our event, and they have teams covering both the B-to-B and B-to-C channels with excellence. Over my years in the outdoor industry, I’ve come to know many of the people at Outside and every one is a thoughtful, passionate advocate for telling meaningful stories of innovation and inspiration for anyone venturing outdoors and in the business.”
Outside will bring media from titles including Outside Magazine, Backpacker, Climbing, and Trail Runner, as well as bike titles including, Beta, VeloNews, Peloton and Triathlete. For retailers, specifically, Outside will cover the event with B2B brands such as Outside Business Journal, and Bicycle Retailer and Industry News (BRAIN).
‘Overall the show will assemble a curated group of leading hard goods manufacturers and top North American-based retail businesses from bicycle, outdoor, and paddle industries together in the safest way – outside – leading to stronger relationships, sales, and brand awareness.’
“We look forward to partnering with the Big Gear Show in Utah this summer,” said Robin Thurston, CEO at Outside Interactive. “Outside is focused on supporting the industry at large across consumers, retailers, and brands.
“The Big Gear Show is bringing these together in one place, which makes it the perfect opportunity for us to report on through our wide variety of leading outdoor brands.”
The Big Gear Show is ‘rooted in the needs of buyers’. The show allows for face-to-face interaction between retailers and brands, timely and relevant educational content, and a hands-on demo experience that’s fully integrated into the event.
The show team chose Park City for its access to cycling trails and roads – with gear testing opportunities conveniently located onsite.
www.thebiggearshow.com
www.OutsideInc.com
