Tyre manufacturer Panaracer has unveiled its new logo and brand identity today. The company notes that it is ‘celebrating its history of technologies and innovations while looking to the future with a new, modernized look.’
Since being founded in 1952, Panaracer has blended Japanese craftsmanship with top quality materials and technologies as a leading specialist manufacturer of bicycle tyres and inner tubes.
‘In the nearly 70 years that have passed, the cycling world and Panaracer’s technologies alike have evolved time and again. Panaracer has spent some time exploring the needs of this evolving marketplace and who they are in the world of cycling.
‘The new visual identity and the brand statement and mission that stand behind it are meant to reflect an ongoing commitment to the bicycle community.’
The Panaracer logo has been modernized into a sharper, more simple form, representing an ever-rolling set of tyres.
‘The new corporate colour, ‘Panaracer Purple’, blends the previous blue brand colour, signifying dawn, with the colour pink, a colour of passion.’
The company has also rolled out its new slogan and mission:
Slogan: Life Cycling Partner
Mission: To provide outstanding tyres that bring confidence, reliability and excitement to your riding, and sustainable value to society.
“We really like the simplicity and clean lines of this logo, as well as the continuation it represents,” said Jeff Zell, Panaracer’s Go-To Guy. “From your first bike to your last, we make tires that are reliable, technologically advanced, and that bring you constant joy no matter who you are or where you ride.
“When you invest in a pair of Panaracer tires, you get a cycling partner for life.”
www.panaracer.com
www.panaracerusa.com
