British wheelset brand Parcours is funding tree-planting through customer purchases of its aerodynamic wheelsets. The ‘Double December’ initiative sees the team match the number of trees planted with each wheelset sold.
Partnering with specialist firm Ecologi, Parcours has committed to fund the planting of one tree for every watt saved using its wheelsets. If the wheelset purchased saves 15W, Parcours will fund the planting of 15 trees via Ecologi.
The aim of this initiative is not only to take steps in the fight against climate change, but to enable and encourage more people to get involved with a climate pledge. With this campaign, Parcours hope to help plant tens of thousands of trees and help fund a wide range of carbon reduction projects.
To celebrate the launch of this new scheme, the team at Parcours has planted 1000 trees already, as well as committing to doubling the number of trees that are planted across the month of December.
Founder of Parcours, Dov Tate, said “I’m thrilled to have signed Parcours up to work with Ecologi, especially at this time of year when waste is at an all-time high. I had the idea to offer to ‘plant a tree for every watt saved’ to help offset some of our carbon footprint and go one step further in our mission to become more sustainable as a company.”
Parcours adds that it already takes a number of steps to reduce its carbon footprint and be as sustainable as possible throughout the supply chain.
Spares and accessories are packed plastic-free inside compostable and biodegradable bags, made from vegetable starch. Wheelsets are packed in 100% recyclable cardboard boxes and the tape used to hold the boxes closed is also paper-based and fully recyclable.
Ecologi is an environmental organisation working to take action against the climate crisis by planting trees and enabling individuals to make a positive impact. Its model allows individuals to fund carbon offsetting projects and tree-planting initiatives with a monthly subscription.
www.parcours.cc
www.ecologi.com/parcoursvelo
