German ‘powered two-wheeler’ specialist PIERER Mobility has announced the acquisition and integration of FELT Bicycles into its division PIERER E-Bikes.
According to the company the acquisition of FELT from winter sports specialist Rossignol Group is part of its strategy to ‘assume a leading global role in the bicycle sector.’
The acquisition consists of three components: the purchase of the FELT brand assets, business assets in Europe and in North America as well as the integration of the global workforce into PIERER E-Bikes’s team structure.
Founded in 1991 in California, USA, FELT Bicycles produces high-performance road, triathlon, track, cyclocross, gravel, and adventure bikes.
A release from PIERER noted… ‘FELT Bicycles has pioneered carbon fibre usage in bike design, set new standards in mountain bike suspension systems, and revolutionized aerodynamic development in the pursuit of the ultimate racing equipment.’
FELT bikes have been ridden to stage wins at Grand Tours, earned record-breaking triathlon world titles, Olympic gold medals, and world championships on various terrain.
Stefan Pierer, CEO of PIERER Mobility, said “The acquisition of FELT Bicycles fits perfectly with the overall strategy of PIERER E-Bikes – that of becoming a global player in the field of two-wheel mobility, with both electric and non-electric bikes, across all cycling categories.
“With FELT we are able to expand our bicycle portfolio and also strongly enter the North American market with an established, high-performance brand. The company is also heavily involved in competition, which brings an extra attraction for us.”
PIERER Mobility is the group behind powered-two-wheeler brands such as KTM, Husqvarna Motorcycles and GASGAS. It established PIERER E-Bikes in 2019. The FELT brand is now set to join Husqvarna E-Bicycles, GASGAS, and R Raymon.
www.pierermobility.com
www.feltbicycles.com
