RaceNation Events, the event delivery arm of registration platform RaceNation, has acquired the Rough Runner event brand’s online and physical assets.
Following devastating impacts of the COVID-19 pandemic, Rough Runner was moved into administration late in 2020. This was despite a six-year string of over 60 events with ‘more than 100,000 participants raising over £1.5 million for UK charities.’
The move comes as the next phase of expansion for RaceNation Events, which launched in 2020 with the merger of Immortal Sport, the long running UK events company responsible for the Exmoor Triathlon Weekend, the Salisbury Half Marathon and Lemur Loop among other events.
The team at RaceNation Events has announced that Rough Runner’s game show inspired obstacle course race, noted for its Travelator and Total Wipeout simulated challenges, will continue to operate around UK sites under the same name. It will also feature the existing Rough Runner event format and fundraising ethos.
There is hope that, as restrictions ease, the first events can be scheduled in 2021, with new competitions to be announced over the coming months.
In the coming days and weeks, the event’s ‘Roughians’ will be contacted via email and via Rough Runner social media channels to have their questions answered and to once again have the chance to compete on the obstacles.
Fans will also be offered a taste of the Rough Runner experience as RaceNation Events looks to take obstacle experiences to this year’s National Running Show South, scheduled for July 17th-18th, should it be allowed under new restrictions, with the inclusion of the event’s Travelator.
Will Golder, CEO of RaceNation said “After a tough period for the mass participation industry, we are delighted to not only be looking forward to the return of events, but to be expanding our RaceNation Events portfolio.
“Whilst the RaceNation group has no connection to the previous directors or business of Rough Runner, we are excited to have the opportunity to be able to breathe new life into this well-established brand and continue its six-year legacy but with new ideas and events in the near future too.”
www.racenationevents.com
www.roughrunner.com
www.race-nation.com
