Santini Cycling Wear and A.S.O. (Amaury Sport Organization) have announced a new agreement making the Italian brand official partner to the Tour de France from 2022. Going forwards, Santini will supply the prestigious Yellow Jersey and the other official jerseys for the elite multi-stage road race.
The Le Tour sponsorship deal, which is for five years, also includes the Tour de France Femmes avec Zwift and L’Étape du Tour.
From 2022, the new deal with A.S.O. means Santini will now supply the leader jerseys for the Grande Boucle, the Tour de France Femmes avec Zwift and the amateur riders competing in the L’Étape du Tour.
Santini Cycling Wear CEO, Monica Santini, said “Signing this agreement was a hugely emotional experience for us, and we are genuinely thrilled to announce this partnership with the Tour de France.
“It marks the continuation of a relationship with A.S.O. begun with the sponsorship of La Vuelta and followed on with the Deutschland Tour. Now we have also added the most important race on the international cycling calendar to our tally.
“This agreement shines out in the portfolio of partnerships our company has built up over its 50-plus years in the professional cycling world.”
As with the rest of its products, Santini will be making all official jerseys worn by the Tour de France leaders as well as the women’s edition of the Grande Boucle at its facility in Lallio, just outside Bergamo, Italy.
The company will also be making the official replica jerseys that will be on sale to the public as well as the jerseys worn by the amateur riders during the L’Étape du Tour.
Yann Le Moenner, A.S.O. CEO said “We are glad and proud to welcome Santini on the Tour de France. A new chapter has opened itself for the leader jerseys of La Grande Boucle thanks to this historic brand of cycling equipment.
“It will offer high-performance products with creative designs to both the elite of world cycling and the regular amateur riders who will once again be present on all the events organized by A.S.O.”
www.santinicycling.com
www.letour.fr
