Headwear and neckwear accessories specialist BUFF has today revealed LIVE MORE NOW, its first global digital brand campaign. This aims to convey its philosophy and brand values, while promoting an outdoor lifestyle and inviting us to enjoy living in the now by appealing directly to the end consumer from an emotional point of view.
‘The initiative consists of a manifesto which acts as a true declaration of intent and an emblematic campaign piece that aims to turn LIVE MORE NOW into an authentic social movement.’
Through a video that aims to be both emotional and inspirational, the brand is seeking to reflect the lifestyle that represents it. This is based on… ‘living in the now through unique outdoor moments both in urban environments and in the mountains, connecting with our surroundings, with others and, of course, with ourselves.’
The audio-visual campaign is based on 10 outdoor moments, in which a variety of people can be seen enjoying their time in different locations around the world. These include:
- Enjoy waking up to the sound of birds,
- Camp under a blanket of stars,
- Feel the embrace of the wind,
- Experience real connections with nature,
- Discover new unexpected places,
- Disconnect from the grind with a spontaneous walk.
BUFF adds… ‘In short, living and enjoying unique, special moments to the fullest that sum up this lifestyle, either alone or in company, both in nature and in urban environments.’
With the aim of positioning BUFF front-of-mind with consumers as a go-to brand for all those who love outdoor activities, the campaign will also be amplified thanks to the involvement of several athletes and brand ambassadors. These include: Jolanda Neff, Laurent de Martin, Andreu Simón, Ricard Calmet, Tina Weirather, Laurens Ten Dam, Núria Castan and Mónica Comas.
Alongside the campaign is the launch of a landing page to discover different locations for experiencing life in the outdoors, as well as various tactical social media activations to spread the world on LIVE MORE NOW.
BUFF will also launch an exclusive limited edition premium collection to celebrate the campiang. This includes a Coolnet UV Multifunctional Neckwear, a Trucker Cap, a 5 Panel Cap, a Sun Bucket Hat, T-shirts, a Closca bottle, a Moleskine notebook and a pen.
‘BUFF’s launch of LIVE MORE NOW is a call to positivity, valuing those small moments life gives us now more than ever before. The COVID-19 pandemic has given us the opportunity to appreciate our freedom and outdoor activities even more, as well as to enjoy what nature has to offer us in places closer by, without having to go far to experience incredible moments, as demonstrated perfectly by LIVE MORE NOW campaign.’
