British eyewear brand, SunGod, launched a new Black Friday initiative. Billed as ‘a better deal for the planet’, the company notes that it is… ‘moving away from the all too common price-slashing approach that has historically led to over consumption and waste.’
This Black Friday (26 November) SunGod will only allow its deal to be accessed by those that donate to the company’s official charity partners.
In order to unlock the Black Friday offer of a free capsule case and shipping together worth around £20, SunGod customers will have to donate £1 per product to one of its official charity partners. These are: Protect our Winters, Surfers Against Sewage and The Bike Project. SunGod will then match the donation in order to double the impact.
The deal will run until 00:00 GMT on Monday 29th November – aka ‘Cyber Monday’.
Created in 2013 from a crowdfunding campaign, SunGod was co-founded by husband and wife team, Ali and Zoe Watkiss. The British direct to consumer brand offers a full line of customisable performance and lifestyle sunglasses, as well as a range of snow goggles.
By offering direct-to-consumer, custom made glasses, the company notes that items are only put together as and when they are ordered – reducing unnecessary over-stocking.
Sent to consumers in 100% recycled and recyclable packaging, the company adds that the use of premium materials means its products are built to last. SunGod offers a lifetime guarantee, meaning that if a pair of SunGod glasses break, they’re repaired for free.
Earlier this year SunGod introduced its Infinite 100% Recycled Frame option across all lifestyle and performance sunglasses.
The introduction of the recycled frames, microfibres and packaging – alongside its work with charity partners – furthers the brand’s progress towards B-Corp certification, as well as its participation in the global movement, 1% for the Planet.
Separate from the Black Friday offer, SunGod has developed limited edition microfibres with all three of its charity partners. Available to add across a variety of different models, these are made from 100% recycled bottles, and can be bought for a donation of £4 – which SunGod then matches to double the impact.
