German running apparel specialist Thoni Mara is positioned as a highly functional and sustainable running clothing brand. Made in Germany, the company states that its run clothing offers a unique feel-good effect, with fit and breathable wearing comfort.
It is part of Nautilus Skin Touch GmbH, a clothing company founded in 1996 by the Schwab family.
The company focuses on a sustainable production process, creating and maintaining local jobs in the Ore Mountains (Erzgebirge) in the east of Germany, a region with a strong textile tradition.
Managing Director Christian Schwab, who himself is a marathon runner and triathlete, devised the Thoni Mara brand name in 2007 (‘marathoni’ being a slang term for marathon runner).
Schwab said “We are promoting the slogan to have reached a goal, if you are feeling good. Because you only reach your goals if you feel absolutely 100% comfortable in your running apparel. As active athletes, we know exactly what is important when it comes to optimal running clothing.
“It has to adapt to the contours of the body like a second skin and create a unique sense of wellbeing. We pursue this ideal with our brand and develop running apparel in Germany without compromise. Because you just can push your limits easier if you are feeling good.”
Thoni Mara is committed to sustainable production, waste reduction and focused on its CO2 footprint. Fairness towards customers, business partners and its employees are also part of the company’s DNA. The run apparel brand is also committed to animal and environmental protection by supporting the vegan initiative ‘Laufen gehen Leiden’.
A new collection, ‘the finish line’, was launched at the end of March 2021 with a focus on ergonomic fit. The brand’s ‘Ergonomic Apparel Concept’ combines performance & comfort, according to a number of principles:
- ‘Seamless: no more scratching, no more chafing, no odours. Seamless technology guarantees premium comfort, breathability and climate control in perfection.’
- ‘2IN1 Tech: the next generation of seamless technology. Instead of two separate layers we combine base layer / sports underwear and running shirt into a unique functional textile.’
- ‘NRG2: far infrared rays (FIR) emitted by the athlete’s body are reflected by the NRG2 fabric featuring Sensil Innergy Fibre innovation with benefit of the high performance as well as improved regeneration.’
Christian Schwab added, “We at Thoni Mara want to inspire the running community as we firmly believe that sustainable consumption is inevitable to protect our environment and future generations. We do not think in terms of ever changing collections with many products. Instead, we think in terms of products our customers really need.
“We strongly believe in the principle that less is more. In consequence we offer essentials of strong selling core products, we try to constantly improve, always in stock to satisfy our customers needs.”
