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US$40K prize purse as Herbalife24 Triathlon Los Angeles returns in October

Herbalife Nutrition will host the second outing of the Herbalife24 Triathlon Los Angeles on Sunday, October 24, 2021. Last year’s event was cancelled due to the pandemic.

October’s competition will feature a US$40,000 prize purse for those competing in the International distance – almost double the 2019 purse. In addition, there will be competition for those at all levels as Herbalife Nutrition notes that it ‘continues to promote a healthier, more active lifestyle.’

In 2019, the inaugural Herbalife24 Triathlon Los Angeles, Bike Tour, and 5k was hosted. The organising team note that the inaugural event in June 2019 was named ‘Best International Triathlon Event’ in the Challenge Awards presented by Runner’s World, for the 2018-2019 season.

This year’s event – which will once again start at Venice Beach and will ‘cover the streets of Los Angeles’ – will have ‘safety protocols in place to protect participants and observers.’

The Herbalife24 Triathlon Los Angeles is working with public health officials in Los Angeles to ensure safety protocols are in place and will follow all applicable federal, state, and local protocols. The event will also follow COVID-19 safety protocols established by USA Triathlon (Return to Racing Guidelines).

Race offerings in October include a triathlon and aquabike (International / Sprint distances), a bike tour and a 5k run/walk option, positioned for families. Spectators and the surrounding communities are invited to support the participants by enjoying socially distanced activities at the Venice Beach start line and finish line festivities at L.A. Live’s Xbox Plaza.

“We will offer socially distant race options for everyone and invite athletes of all levels to join the fun,” said Jennifer Guran, Director of Sports Marketing for Herbalife Nutrition, North America.

“For everyone’s safety, disposable masks and sanitation stations will be available throughout each transition area for all event participants and spectators.”

Registration fees for the 5k will benefit JDRF (Juvenile Diabetes Research Foundation), this year’s charity of choice. The non-profit organization works to speed-up life changing breakthroughs to cure, treat and prevent type 1 diabetes.

“Every dollar raised from the 5k will go to fund research to help people one day live a life without type 1 diabetes,” said Michelle Popoff, Executive Director of the JDRF Southern California Chapter.

www.herbalife24tri.la