National governing body USA Cycling has announced its partnership with Momentous, and performance product PR Lotion.
Originally developed by Amp Human, PR Lotion is positioned as the world’s first and only bicarbonate sports lotion that allows bicarb – a natural electrolyte – to be absorbed through the skin. The product is claimed to maximize training efforts, aid in recovery between training sessions, and sustain high output in competition.’
Amp Human, creator of PR Lotion, has merged with Momentous – a performance nutrition company. Together, the two organisations are uniting under the Momentous name with products aimed at serving the needs of athletes.
Momentous has a core consumer base within the cycling community and in other sports such as triathlon and running. It boasts ‘unprecedented access at the highest level’, with a combined sell into 200+ professional and D1 college athletic teams. This makes the partnership with USA Cycling a natural fit.
“We are looking forward to this relationship with Momentous + Amp Human,” said Bouker Pool, USA Cycling’s Chief Commercial Officer. “This partnership will allow riders and racers alike to have the chance to improve their training and overall performance.”
USA Cycling Members can receive 20% off products from Momentous by logging into their membership account. Members will also benefit from product education, advice and athlete stories all housed on livemomentous.com.
“We are excited to be continuing our partnership with USA Cycling with our patented and clinically-validated product, PR Lotion, and our other clean and high-quality performance nutrition products,” said Jeff Byers, Momentous CEO.
He added, “It’s an honour and a privilege to support our racers in stars and stripes on the world’s biggest stages and all of the riders looking to push themselves every day.”
www.usacycling.org
www.livemomentous.com
