WHOOP has announced the acquisition of PUSH, a Toronto-based sports technology start-up in a cash and stock transaction. Terms of the deal were not disclosed.
A release from WHOOP noted that… ‘The two wearable technology companies are built on a similar foundation of sports science and physiological research with a shared focus on delivering personalized data, actionable insights, and demonstrable health improvements.’
Founded in 2013, PUSH is based in Toronto, Canada. The PUSH system utilizes ‘the science of velocity-based training’ (VBT). This claims to show larger strength gains with lower training volume, and helps to minimize fatigue while maximizing performance.
The PUSH system consists of:
- A PUSH Band (wearable accelerometer);
- Portal, a training management system that coaches use to plan full workout programs; and
- An app that provides athletes with access to programs in the weight room or remotely.
PUSH adds that it supports coaches and athletes across many sports and levels including: pro, national, amateur, weekend warrior, military and physio/recovery.
Focusing on velocity-based training data, the PUSH sensor can be placed in multiple locations on the body to help quantify weightlifting performance via metrics such as speed, power, force, and acceleration.
“Many of the members and organizations we serve have long asked for additional insight into the physiological impact of weightlifting and functional fitness,” said Will Ahmed, WHOOP Founder and CEO.
“The integration of PUSH’s industry-leading strength-training technology into our platform will allow WHOOP to provide even deeper insight into how these activities impact the human body.”
Studies reportedly show that WHOOP can impact behaviour and promote lifestyle changes through 24/7 continuous heart rate monitoring coupled with insights across sleep, recovery, and strain.
With the acquisition of PUSH, the WHOOP platform will be equipped with more hardware, software and analytics that can provide feedback on training activities and wellness.
“Our team has been dedicated to creating cutting-edge technology solutions to help athletes at all levels reach their goals and push human performance forward,” said Rami Alhamad, PUSH Founder and Chief Product Officer.
“We are thrilled to join WHOOP and offer our customers a more complete picture of their training.”
www.WHOOP.com
www.trainwithpush.com
