A new partnership announced this week sees UK-based outdoor swimming and triathlon brand, Zone3, become the Official Swim Partner for UK endurance event organiser, Active Training World.
In its tenth year, Active Training World has a portfolio of over 60 sporting events a year. Around 55,000 athletes took part in its events in 2019, ranging from running events to duathlons, swimming events, cycling sportives and triathlons.
As well as the event programme, Active Training World also hosts swimming at Merchant Taylors’ Lake, welcoming hundreds of swimmers each week. This is another element of the partnership with Zone3 as the brand looks to provide advice and training, as well as high kit to swimmers.
The two-year partnership will aim to add value to athletes and swimmers by offering training advice from Zone3 experts, sharing swim gear recommendations and offers. Zone3 is also offering all Active Training World participants exclusive discounts on all its swim gear and equipment and hosting a tailored wetsuit hire service for those looking try before they buy.
Zone3 International Marketing Manager, Sam Chapman said “It’s a real coup to partner with Active Training World – a leading event company – who run events most weekends with such a large, engaged audience.
“They are a perfect partner to showcase our vast selection of products, both for athletes in training and on race day. They have a strong reputation with athletes and are a team passionate about growing the industry, which meets our own values.
“The fact that the team also have a lake for their community underlines their commitment to the growth of outdoor swimming. We look forward to growing together on this exciting journe.y”
James Shipley, Founder and CEO of Active Training World, said “We are extremely proud to be partnering with one of the world’s leading and most popular UK triathlon brands in Zone3. Their athlete-centric approach and our joint commitment to growing the sport align perfectly with our own values.
“Our diverse community at both our events and open water swimming venues will be thrilled with the opportunities that this partnership will create for them.”
www.activetrainingworld.co.uk
www.zone3.com
