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15% uplift in NIKE consumer direct sales in fiscal Q3

NIKE has reported fiscal 2022 financial results for its third quarter ended February 28, 2022. In fiscal Q3, reported revenues were US$10.9 billion, up 5% year on year and +8% on a currency-neutral basis.

NIKE Direct sales were US$4.6 billion, up 15% on a reported basis and up 17% on a currency-neutral basis.

NIKE Brand Digital sales increased 19%, or 22% on a currency-neutral basis, led by 33% growth in North America.

“NIKE’s strong results this quarter show that our ‘Consumer Direct Acceleration’ strategy is working, as we invest to achieve our growth opportunities,” said John Donahoe, President and CEO at NIKE.

“Fuelled by deep consumer connections, compelling product innovation and an expanding digital advantage, we have the right playbook to navigate volatility and create value through our relentless drive to serve the future of sport.”

Matt Friend, Executive Vice President and Chief Financial Officer at NIKE, said “Our third quarter results demonstrate NIKE’s ability to navigate through volatility, while continuing to serve consumers directly and digitally, at scale.

“Marketplace demand continues to significantly exceed available inventory supply, with a healthy pull market across our geographies.”

www.nike.com