The Italian Bike Festival (IBF), which took place at the Misano World Circuit in North West Italy, on September 9-11, surpassed an initial expectation of 30,000 visitors.
The organisers have reported high visitor numbers, taking in 500 exhibitors spread over 50,000 sqm of exhibition space across the show’s three days. On its opening day of Friday, September 9th, more than 10,000 visitors and sector professionals reportedly poured through the turnstiles, with the total for the three days of the show reaching over 42,000 visitors.
Launched in 2018 as a consumer fair, the Italian Bike Festival has evolved into a B2B and B2C hybrid show. Around 17% of visitors overall came from the bike trade and retail world.
Preparations have now begun for the 6th show, which takes place from September 15-17, 2023 once again at the Misano World Circuit.
