Adyen, a global financial technology platform, has become the official payments partner of the Women’s Tour and Tour of Britain.
The company, which processes payments for the likes of Uber and Spotify, and UK businesses such as Brompton Bicycle and Rapha, will be supporting the Tour’s organisers, SweetSpot, to set up and process payments around the event.
Additionally, the fintech firm will be presenting the daily Adyen Combativity Award across all fourteen days of competition at the events this June and September.
The Women’s Tour, the UK’s longest-running UCI Women’s WorldTour event, returns to its traditional early summer date in 2022. The six-stage race will take place on June 6-11, beginning in Colchester and finishing in Oxford city centre.
This year’s Tour of Britain (September 4-11) will see over 100 elite male riders race from Aberdeen to the Isle of Wight.
Adyen UK MD, Colin Neil, said “We’re very excited to be supporting the Women’s Tour and Tour of Britain by helping to set up and process its payments. With our commitment to inclusivity and sustainability, cycling is an ideal fit for our values.
“We’re also very much looking forward to presenting the Combativity Award. We work with some of the world’s most exciting and disruptive companies that wouldn’t be here if they hadn’t fought hard to challenge the status quo. Combativity is what drives positive change for everyone.”
Tour of Britain and Women’s Tour Commercial Director Miles Rose said “We are delighted to welcome Adyen on board as our newest partner and welcome their partnership of our flagship events. I am particularly looking forward to developing the payments programme of our events utilising Adyen’s technology and expertise.”
www.womenstour.co.uk
www.tourofbritain.co.uk
www.adyen.com
