BUFF has announced a new partnership agreement with Team AMANI to become its official sponsor of head and neck products, both for cycling and for day-to-day use.
According to apparel brand BUFF… ‘this sponsorship continues the company’s commitment to cycling and inclusion, with a team whose mission is to give opportunities to cyclists from East African countries.’
Founded by Mikel Delagrange, a lawyer specialising in human rights in The Hague, Netherlands, the team, made up of cyclists from East Africa, aims to give local cyclists the same opportunities as European riders and support their travel to compete in Europe and the United States.
“Less than 2% of World Tour professionals are African, and Team AMANI is removing the barriers that previously prevented Africa from reaching the top of international cycling,” said Delagrange.
Gil Vilar, Sports Marketing Coordinator at BUFF, said “It makes us very happy to be able to join Team AMANI. Being able to help cyclists from East Africa have opportunities in international competitions and being able to make themselves known makes us proud. We look forward to seeing some of these riders in major cycling races soon.”
As part of the tie-up, BUFF has created an exclusive collection consisting of: Original EcoStretch Multifunctional Neckwear, Lightweight Merino Multifunctional Neckwear, Fastwick Headband, CoolNet UV Headband and Pack Cycle Cap. Part of the profits from the sale of this exclusive collection will be donated directly to the team.
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www.teamamani.com
