Headwear and neckwear apparel brand BUFF has launched sustainability platform DO MORE NOW as it aims to offer up a ‘more conscious business model’.
According to the company, ‘DO MORE NOW is more than an initiative, it is a mantra and a philosophy. It is the brand’s way of manifesting its intention to reduce environmental footprint and create positive impact.’
In autumn/fall/winter 2021, 90% of all products are designed and made in Barcelona with recycled or natural fabrics, such as the Original EcoStretch Multifunctional Neckwear, which is made from two recycled plastic bottles. The company’s Merino line is made up entirely of ethically-reared, cruelty-free merino wools.
As part of the program, the brand will be launching an online continuous diary to support the three key pillars of DO MORE NOW – Act, Protect, and Care. The diary will be regularly updated to showcase the brand’s sustainable efforts in areas such as production, conservation and community.
David Camps, company CEO, said “At BUFF, we believe that actions have the power to shape the world: to create, build, improve, and truly make a difference.
“Through our DO MORE NOW program, we aim to inspire our people to act, care and protect in a bid to make the world better today and elevate tomorrow sustainably.
“We are committed to growing as a global organization while respecting the environment, promoting creativity and diversity, and pursuing the well-being of both our employees and society as a whole.”
