Cannondale has revealed its long term global strategy, which revolves around three key priorities – clarity, simplicity, and unification. Going forward the bike firm… ‘will make major future investments spanning several core areas of the business including brand and marketing, product innovation, and sales and operations excellence.’
Today, Marco Kind, Managing Director of Cannondale, announced Cannondale’s new long term global strategy. The aim is to accelerate the brand’s profile in key categories and forge deeper connections with riders.
Kind, former MD of Focus Bikes who joined Cannondale in March, outlined that a new organizational structure will be put in place… ‘enabling the iconic American brand to innovate faster, act more nimbly, elevate its marketing, and deliver a more premium retail and rider experience.’
As well as investing in the brand and upscaling its marketing efforts, the move will see the evolution from a regional team structure to a unified structure. This will aim to bring talent together from around the globe to work closer together, tightly aligned on the strategy, and harnessing local expertise to improve the dealer and rider experience at the ground level.
Cannondale will now also fully leverage the competencies and scale of its parent Pon.Bike to further enhance key operational areas in its drive for growth.
This unified structure means there will no longer be regional general managers. As part of these changes, Eugene Fierkens, General Manager of Cannondale Europe will be leaving the brand, having agreed to stay on to help the transition and finish the four-year European plan he made in 2019.
Under Fierkens’ leadership, the company notes that the Europe team… ‘brought Cannondale back as one of the leading brands in Europe, achieving great sales success, strengthening dealer relationships, and building a talented and energized organization that is ready to take Cannondale to the next level.’
Going forward, Cannondale’s sales teams will be led by Nick Hage and Frank van Dulmen, both seasoned professionals.
