Officine Mattio has unveiled a motivational consumer campaign. According to the Italian custom bike brand its new ‘Choose to be’ initiative… ‘urges people not to remain passive and ‘be’, however and whenever, and choose cycling as a lifestyle.’
The brand is inviting consumers to… ‘Choose to be whoever you want to be, because you can, because you are free. The important thing is not to remain passive. So choose to be, but more importantly choose to choose.’
The launch of the campaign is underway through the company’s official channels: website, newsletter and Instagram profile. This initial launch will then be followed by a series of initiatives targeting Officine Mattio’s customers and its dealer network.
A release from the bike brand added that… ”Choose to be’ connects well with the uniqueness and exclusivity typical of Officine Mattio’s bikes. On the other hand, when we make a personality choice, we give ourselves a unique and unmistakable imprint: just like the bikes of the Cuneo-based company. Made in Italy, refined and curated, Officine Mattio bikes can be customized as desired with an endless array of colors, materials and components.’
