The Tour 21, the endurance challenge that sees a group of amateur riders tackle the entire route of the Tour de France each summer one week ahead of the pros, has confirmed a roster of sponsors and partners ahead of the 2022 edition of the ride.
The event, organised by Cure Leukaemia, the Official UK Charity Partner of the Tour de France, sets off on June 24th from Copenhagen, before arriving 23 days and 3,328km later in Paris. The event aims to raise well over £1m in funding.
Returning as headline sponsor this year is Farr Vintners, a leading fine wine merchant in UK. Tying in with its official sponsorship of the Tour de France, Santini has also joined Tour 21 as the Official Kit Supplier, with this year’s ride kit still to be unveiled.
Monica Santini, CEO of Santini Cycling Wear, said “We are delighted to be partners of ‘The Tour 21’ and to join forces with Cure Leukaemia. The 25 amateur cyclists will wear a special Santini kit dedicated to ‘The Tour 21’. We hope this partnership will help to increase the fundraising and accelerate leukaemia research.”
Laurent Lachaux, Commercial Director of Amaury Sport Organisation (A.S.O), added “We are very proud to build bridges between Cure Leukaemia and Santini, creating synergies for both of our partners.
“This partnership will strengthen the link that unites the Tour de France with Tour 21 and Santini while helping to create more impactful activities that are in line with the Tour de France’s long lasting charity action plan.
“A.S.O. is committed to help raise awareness of Cure Leukaemia; and we hope that joining forces with a recognized international brand like Santini will help the Tour 21 to increase fundraising and accelerate leukaemia research.”
British sports nutrition brand High5 will be fuelling the riders through their training and on the event itself as the Official Nutrition Partner of the Tour 21. For a second year running, CRX Compression will be joining as the Official Recovery Partner.
Specialized UK is onboard for 2022 as an Official Event Partner to help supply bikes to riders for the event.
Other technical partners of the event include MuscleFlo, as the Official Muscle Therapy Partner.
Game Changer Performance (GCP), a human performance company, recently became the Tour 21’s Official Training and Performance Partner.
Meanhile Exhale, a producer of organic coffee, has been announced as the event’s Official Coffee Partner.
The team riding this year’s Tour 21 consists of a gutsy group of riders many of whom have been affected by leukaemia and cancer in their lives in one way or another. These range from the more experienced riders returning for another year, to some who only picked up a bike during lockdown and are jumping right in at the deepest of deep ends.
They will be led, mentored and inspired on the ride by Cure Leukaemia Patron Geoff Thomas MBE,.
Other partners already confirmed include HCFX, sharedaccess, jmw, Booths, PaceUp Media and Andy Cook Cycling.
www.thetour21.co.uk
www.cureleukaemia.co.uk
