Evans Cycles, the UK’s leading specialist bike retailer, has announced that it will operate as the official UK Retailer for the 2022 Tour de France. The UK retailer will be offering licensed kit and merchandise across its 82 stores and online.
The Tour de France commences on July 1st, with the Grand Depart taking place in Copenhagen, Denmark. The race will span four countries and 21 stages, including nine new stage towns and a finish along the iconic Champs-Élysées in Paris on July 24th.
Evans Cycles will stock kit from official brand licensees: Santini (jerseys), Oakley (sunglasses), Elite (water bottles), Selle Italia (saddles), KASK (helmets), Icon (fitness bikes) and Velox. In addition, there will be access to the Tour de France 2022 Official Fan Collection which includes shirts (men’s, women’s and children) and accessories.
The new agreement supports Evans Cycles ‘Summer of Cycling’ campaign which aims to make riding more affordable and accessible for all – with a range of instore and online promotions along with competitions.
Evans Cycles will have beginner guides on the Tour available to help inform the wider public on the historic race and encourage them to follow the race action as it unfolds.
Russell Merry, Managing Director of Evans Cycles at Frasers Group, said “I’m thrilled for the agreement between the UK’s leading specialist bike retailer, and the world’s most famous bike race.
“This is the first time we have been working with the Tour de France and it highlights our drive to work alongside the biggest cycling names on the biggest cycling stage.”
He continued, “The Tour and Evans Cycles are united by a proud history stretching back over a century and one that inspires people to enjoy their riding, for all ages and abilities. Whether you’re a passionate road cyclist who avidly follows the Tour or someone new to life on two wheels, we’re proud to offer bikes, clothing and accessories from the world’s best cycling brands.”
Frederic Viargues, Head of Licensing at Amaury Sport Organisation, added “We are happy to welcome Evans Cycles as our Tour de France Official Retailer of Licensed Products in the UK.
“You will find online & in-store, the official Tour de France jerseys and a wide selection of accessories, apparel and fan merchandise! They will accompany you and the riders beyond the 21 stages from Copenhagen to Paris and help you feel as close as possible to your cycling heroes.”
www.evanscycles.com
www.letour.fr
