The Professional Triathletes Organisation (PTO) has appointed US-based sports management & marketing agency Excel Sports Management to support global partnership sales for the newly established PTO Tour.
The PTO Tour in 2022 consists of:
- The PTO Canadian Open in Edmonton, Canada, on 23-24 July;
- The Collins Cup in Bratislava, Slovakia, on 20th-21st August; and
- The PTO US Open in Dallas, Texas, on 17-18 September.
The PTO Tour dates are in addition to the first PTO Pro AM at the Herbalife 24 Los Angeles Triathlon, which will take place on 15th May from Venice Beach to downtown LA.
In a multi-year partnership, Excel Sports Management will support the PTO across its event and PTO Tour assets, including the PTO World Rankings.
‘With the events shown in over 165 countries in 22 languages, the PTO aims to reach over 35 million sports fans. Through enlisting Excel Sports Management to lead its rights representation, the PTO ensures it will be well-positioned to form valuable partnerships with brands seeking this high-value audience.’
Sam Renouf, CEO of the PTO, said “We are thrilled to work with Excel Sports Management with our partnership strategies as we launch the PTO Tour.
“Excel’s long-standing reputation from representing some of the highest-profile athletes and properties in professional sports, make them ideal partners to support our growth. The PTO’s mission is to showcase the superhuman talents of our athletes through engaging broadcasts that consolidate the incredibly valuable triathlon fanbase.
“In doing so, we are creating unique opportunities for brands to connect through the sport and further their commercial objectives in the newly commercialised market.”
www.protriathletes.org
www.excelsm.com
