To motivate people to ride and run to work and to slash their emissions, Suunto has announced its inaugural Suunto Commuting Day to be held on Thursday, September 22.
The company notes that… ‘It’s simple: track your commute with a Suunto watch or a Hammerhead bike computer and tag the activity as a commute in Suunto app. After the event, we’ll show how much CO2e emissions our community has saved.’
Finish brand Suunto, makes GPS sport watches. The company states that it tries to support its community with solutions for everyday life – including how to get about. In its increased focus on sustainability, Suunto has given its community the ability to track human-powered commutes and – as an extra motivation – see the estimated emissions savings compared to driving a fossil fuel vehicle over the same distance.
“One single bike ride to work may not seem like a big commitment,” said Suunto’s Sustainability Manager Heidi Heikkinen. “But once you do that on a regular basis, you will start to see how it all adds up.
“And, when looking at the entire community, it is clear that thousands of people choosing human- powered commutes can definitely make a difference. Especially knowing that transportation is one of the biggest sources of emissions.”
Brand manager Antti Laiho said “Suunto’s approach to sustainability is to increase positive effects, not just to reduce the negative ones. These are called, respectively, our handprint and footprint.
“We aim to tread lightly, and be a force for good. We believe in the power of community. Together, we can affect change by raising our voices and taking real action. Our ambassadors and our community care as much as we do.”
