Limar USA has initiated the MyLimar custom graphics program for North America. Clubs, teams, retailers will now be able to customize Limar helmets to match team colours or graphics to further professionalize the look and feel of the team’s or company’s messaging. Helmets are now in stock and shipping to new dealers from the company’s US warehouse.
In addition, the company is continuing a steady rollout of reps to manage the growth of new retailers across the USA. Reps have been added in California, Ohio, Indiana, and Michigan.
Limar USA Co-President, Bianca Bernardi, said “We are very pleased to have some seasoned and professional sales staff joining our team and we are taking it step by step to ensure that we add top tier sales team members who are passionate about the brand and the future.”
Sales staffers Ron Lauber is covering Central and Northern California and James Knight is covering Ohio, Michigan, and Indiana.
The company is also looking forward to next year with plans to attend Sea Otter and Unbound Gravel, new helmet models being added to the collection in Q2 2023, and continuing with athlete partnerships.







