MAAP is launching a new capsule of its Emblem collection, themed around… ‘the most enduring element of the eight-year-old company’s visual DNA.’
According to the company, since 2014, the ‘M-Flag’ has become synonymous with what MAAP stands for, becoming emblematic of the brand along its journey.
‘Melbourne-based MAAP exists at the intersection of design and performance, and the company’s commitment to providing highly technical performance products to its customers is what the M-Flag stands for most strongly.’
‘The new Emblem collection contains everything you need to roll from head to toe. It features the latest version of the M-Flag graphic – a visual element that has been iterated on many times over the years – with a new long-sleeve version of the brand’s well-known Emblem Pro Hex Jersey to compliment a short sleeve version, water bottles to base layers, caps to socks.’
“When the company began, we wanted to create a design that would feature consistently throughout our collections, that could evolve and change over time as the design aesthetic grew – enter the M-Flag,” said Misha Glisovic, MAAP Creative Director.
“We had an actual flag created with this graphic and had it hung in our first office as a big brand moment for us. The Emblem Collection is that constant connection to our history as MAAP.”
Men & women’s apparel:
- Emblem Pro Hex Jersey
- Emblem Pro Hex Long Sleeve Jersey
- Emblem Team Base Layer
Accessories:
- Emblem Bottle
- Emblem Cap
- Flag Sock
