Sport performance brand On has unveiled upgrades to its Outdoor footwear range. A new iteration of the Cloudrock Waterproof, a waterproof version of the Cloudvista, and a new Cloudwander Waterproof model will all be available in September.
On is also presenting a new enhanced version of its Missiongrip outsole technology, which will be incorporated into all new Outdoor models.
With a focus on developing all its run technologies, On has steadily evolved its Outdoor range of footwear products since their original launch in 2016. Based on feedback and testing by its product and innovation teams, the Swiss sportswear brand has unveiled a new compound for its Missiongrip outsole technology.
According to the company… ‘With its enhanced grip credentials, the new Missiongrip ensures even better traction on all terrains, in the wet or in the dry.’
“Our new Missiongrip is our best performance sticky rubber yet,” said On footwear developer Olivier Withworth. “Its wet grip has been improved 30%, and we’ve still maintained a highly abrasive compound. It’s a genuine game changer that puts us right up there with the market leaders.”
Cloudvista Waterproof
The Cloudvista, which was introduced in March 2022, is now available in a waterproof version in time for the autumn/fall/winter season. Technical features such as its light weight and its Helion superfoam midsole, all remain unchanged. In addition to its waterproof membrane, the Cloudvista Waterproof also incorporates reflective details on the upper to ensure better visibility. Available for £160 from September 15, 2022.
Cloudwander Waterproof
Designed for everyday outdoor activities, this new On performance shoe is lightweight and versatile, with enough support to handle a longer hike. As the name implies, the Cloudwander Waterproof features a waterproof membrane to ensure constant comfort in all conditions. Available for £160.
Cloudrock 2 Waterproof
The Cloudrock 2 Waterproof is the latest iteration of On’s Cloudrock high-top hiking shoe. In a total redesign, the new shoe offers a more precise close-to-the-foot fit, a new lug pattern and a more dynamic midsole. Also improved are the secure Flexlock lacing system and the closed construction under the sole to avoid picking up stones. Available for £190.
