Performance sportswear brand On has launched Onward, a new product resale site and online trade-in program powered by Trove, ‘the Recommerce Operating System’.
The Onward program is an extension of On’s existing ESG (environmental, social and governance) initiatives. The Swiss run shoe company notes that these efforts focus on driving sustainability through innovation and elevating circularity across On’s product portfolio.
Now, consumers will be able to shop and trade in pre-owned On footwear, with the program expanding to include apparel in the near future. The new platform to shop and trade in pre-owned gear from On is currently available in the US only.
“On is revolutionizing the running experience with its sustainability-focused, high-performance designs, and as a global leader with a highly engaged worldwide community, the brand is uniquely positioned to help tackle environmental challenges,” said Gayle Tait, CEO of Trove.
“We are proud to power the Onward program to offer a convenient way for customers to trade in and shop for preloved On gear and to support the brand’s efforts to build a fully circular product lifecycle.”
Caspar Coppetti, Co-Founder of On, said “We remain dedicated to making high-quality products that push the bounds of innovation, challenging limits that previously existed in the footwear industry.
“With the launch of Onward, we are giving our customers more access to ground-breaking products, while giving our products an extended lifespan at the same standard of quality.
“Reducing environmental impact is one of our biggest priorities at On. Exploring innovative partnerships with companies like Trove is a key step in becoming a more circular company by the end of the decade.”
The objective of Onward is to help the On brand take responsibility for every product and its afterlife. Through Onward, customers can send back their ‘gently used On gear’ and receive a US$35 credit to spend on their next purchase at Onward or on-running.com.
Trove’s Recommerce Operating System has the ability to process millions of items and… ‘offers end-to-end item intelligence to deliver profitable and sustainable growth at scale for leading brands like On.’
Unlike marketplaces and peer-to-peer sites, Trove adds that it powers trade-in and resale within a brand’s own ecosystem, giving each brand partner an opportunity to own the experience and engage with new and existing customers.
