Protein Rebel is crowdfunding through Kickstarter to raise enough funds to bring what is being billed as… ‘the UK’s first pure maple syrup energy gel to market.’
Maple Ignite contains just two ingredients – pure Canadian maple syrup and sea salt. The new brand aims to… ‘rival the lab-made energy gels which typically cause stomach issues among endurance athletes.’
“Energy gels are commonly used for giving endurance athletes an energy boost, but the big brand gels contain chemically-engineered ingredients that can cause stomach distress,” said Tim Boote, Founder of Protein Rebel.
“We want to bring an all-natural alternative to market that provides everything your body needs while exercising, without the bloating and cramps.”
Protein Rebel, which originally launched in September 2020 with natural protein powders, is looking to become the number one choice for endurance athletes… ‘who want to fuel themselves without chemicals.’
The sports nutrition company has already won a European sports industry award for its cricket-based and vegan protein powders, and has appeared on the BBC as well as in leading publications. It’s now looking for Kickstarter backers to help launch Maple Ignite.
Using pure and light maple syrup directly from a farm in Quebec, Canada, rather than the dark and thick maple syrup often used on pancakes, the company claims that Maple Ignite is very easy to digest.
The gel is naturally high in carbohydrates as well as potassium, calcium, manganese and iron to support endurance. It has been blended with sea salt to replace the lost sodium through sweating. A single tube of Maple Ignite provides 24g of carbohydrates and 110mg sodium per serving.
Maple Ignite is also claimed to provide a more sustainable source of energy as each maple sugar tree typically produces sap for over 200 years… ‘Plus, for each gallon of maple syrup produced, 100lbs of carbon is absorbed.’
“We’re so excited to bring the UK’s first pure maple syrup energy gel to market, and are looking for people who believe in natural sports nutrition to join us on our journey,” added Tim Boote.
“With over 90% of distance runners suffering with stomach issues during exercise, there’s a real need for a natural gel that can help boost performance without compromise. We believe Maple Ignite is the ideal solution.”
Launching its Kickstarter campaign in August 2022, Protein Rebel is inviting those interested to sign-up for updates, where they will be kept informed of the Kickstarter launch and progress. The early-bird offer is £34 for 24 Maple Ignite gels plus a free sports nutrition guide. Pledges in the first 24 hours of the Kickstarter campaign also receive a free protein powder sample.
