Data analytics specialist Qlik has become the official Analytics Partner of Team Qhubeka for the 2022-23 race season.
In a release, the UCI Continental pro cycling team stated… ‘With Qlik, Team Qhubeka will expand its long-term strategy of using data and analytics to optimize the logistics, planning and performance of every aspect of its mission-driven cycling team.’
With Qlik, Team Qhubeka will, for the first time, be able to bring together all the team’s data for analysis in one platform. This will allow the team to query and explore its data for better informed decision-making across the team’s entire staff.
“This is a game changer for us,” said Douglas Ryder, Team Principal for Team Qhubeka. “With Qlik, we can build a rider’s optimal race program from existing data we didn’t fully leverage before.
“The level of insight Qlik is providing us with an integrated platform brings together all our data into a single source of truth, enabling real-time collaboration between all members of our staff and riders.”
Team Qhubeka has a variety of data it creates and uses daily to inform decisions. This includes everything from initial rider selection – particularly for new team riders – all the way through data related to travel logistics, sleep patterns from smart devices, and outputs from power meters on the riders’ bikes.
All of these inputs will be analyzed and understood through Qlik for pre-event planning and post-race analysis during longer multi-stage races.
“We analyze every physical component we can of the individual to try and create better understanding to help us make the incremental improvements that determine winning and losing,” added Ryder.
“With Qlik, we can bring all this information together and provide our team with insights at the touch of a button, regardless of their location. Having this depth and quality of data will give us an edge over our competitors, assisting in improving our win ratio and overall team ranking.”
Chris Powell, Chief Marketing Officer at Qlik, said “We are delighted to be partnering with Team Qhubeka on their mission to become the best team possible and further their mission-driven goals.
“With Qlik Cloud, we will help the team close the gaps between their various data sources and deliver the right information to the right team members all across the globe when it matters most.”
“Our partnership is also about more than just technology. Qhubeka provides bikes to young people across Africa to provide hope, new freedoms, and a new confidence in what they can achieve. At Qlik, we’re passionate about empowering partnerships with our technology and expertise to positively change our world. Our values align so well in giving back and making a lasting impact that showcases the true meaning of ‘Ubuntu – I am because we are’.”
Differentia Consulting – an Elite Qlik partner based in the UK – is building the Qlik app that Team Qhubeka will use for the season ahead.
www.teamqhubeka.com
www.qlik.com
