The Running Industry Alliance (RIA) has announced a partnership with the Outdoor Trade Show (OTS), which includes a dedicated RIA member area and hub with a focus on trail running at the outdoor show next June.
The OTS is billed as the UK’s only outdoor sports trade show. It is organised in partnership with the Outdoor Industries Association (OIA), which is also an Alliance Partner of RIA following a working agreement between the two organisations announced back in June.
The 17th edition of OTS takes place from June 13-15, 2023, at the Exhibition Centre Liverpool.
According to the RIA… ‘This partnership with OTS has been built for the benefit of RIA members, the industry, the outdoors, trail running and buyers attending the trade show, with a collaborative approach across alliances and associations.’
The RIA added that the Trail Running area at OTS will give RIA members a number of benefits including:
- Opportunity to exhibit at a dedicated outdoor sports trade (B2B) show timed for SS24 sell-in
- Special RIA member booking rates for OTS
- Showcasing brands in an inclusive RIA member area and collective space dedicated to trail running
- ‘Stronger Together’ approach for RIA Members to access and activate together in one space, creating new reach to buyer opportunities
- Access to RIA Hub, hosted by and with support from the RIA team throughout the show
- Networking opportunities with like-minded organisations and individuals
- Expansion opportunities for OTS 2024 with RIA
- Opportunity to be part of the success of the UK’s only dedicated outdoor sports trade show with RIA
All RIA members interested in exhibiting in the collective RIA trail running area should email membership[at]runningindustryalliance.com for further details.
RIA Co-Leads Rebecca Richardson and Jonathan Midwood said “We are delighted to announce this progressive partnership which supports RIA members by utilising the RIA Trail Running Area at OTS.
“June is the perfect time for SS24 sell in and in such a great location at Exhibition Centre Liverpool, which proved a winner in 2022 for exhibitors and visitors with year on year increase in attendance and buyer spend.
“The Outdoor Trade Show (OTS) is the UK’s only dedicated large scale outdoor sport and leisure focused trade show. The Running Industry Alliance is proud to create a Trail Running Hub for RIA members, supporting the industry, creating new opportunities for RIA members and working closely with OTS and OIA amongst other trade associations showing ‘Stronger Together’ in action.”
OTS Organisers, Alasdair Scobbie and Marta Williams from MCS PR & Events said “OTS caters for many different segments of the overall outdoor market and we are keen to keep on expanding into new and associated product areas.
“We are so pleased to announce the latest collaboration with RIA, which provides a dedicated hub within the show for specialist trail running brands. This new dynamic will attract new brands and a different profile of retailer buyer to the 2023 show; and we aim to build on this in the future.”
The Running Industry Alliance (RIA) is an independent national trade organisation for the UK & Ireland running industry. It aims aim… ‘to collectively help its members to drive the running industry forward to improve the sport and business of running.’
The RIA members-only The Running Conference takes place at Loughborough University, from December 11-13, 2022, with attendees from the running industry’s different sectors including brands, retailers, distributors, events, media, communities, charities, NGB, service providers, and more. The conference is capped at a maximum of 280 attendees for 2022.
The theme of The Running Conference is ‘Impactful Collaborations’ with a focus around connecting, supporting, educating, sharing, amplifying and growing the industry.
www.runningindustryalliance.com/conference
