Following a competitive pitch, SHIFT Active Media has been appointed by Immediate Live to deliver the UK PR campaign for The Cycle Show in 2023.
Billed as the UK’s premier cycling trade and consumer show, The Cycle Show will return to London’s Alexandra Palace from April 21-23, 2023. With opportunities for visitors to test bikes from some of the biggest brands, learn new skills and rub shoulders with icons of the sport, the 2023 edition of the show is aiming to be Immediate’s biggest yet.
The SHIFT PR team will harness its industry and media connections to drive awareness and ultimately ticket sales for April’s event. The six-month campaign, starting in November, will encompass partnership activation, media relations, talent amplification and an events press office.
This brief is the latest competitive new business win for SHIFT’s PR function, which has recently onboarded a number of brands to join its roster of clients.
Tom Foy, Head of PR at SHIFT Active Media said “Immediate Live’s multi-faceted brief required a breadth of earned media thinking underpinned by an insight-led comms approach. We are naturally delighted to have been selected to elevate The Cycle Show’s profile in 2023 and to be adding a key event project to our expanding PR portfolio.”
Tori Wilson, Marketing Manager at Immediate Live, said “We are delighted to be working with SHIFT to build on the success of The Cycle Show 2022 campaign. The partnership will be integral in driving visitors to the show and promoting the UKs biggest cycling show to a wider audience.”
www.cycleshow.co.uk
www.shiftactivemedia.com
