British sports recovery brand MyoMaster has launched its full range of recovery products in the US as it targets becoming a leading recovery brand for endurance athletes.
MyoMaster was founded in January 2020 by husband and wife team Lottie Whyte and Joe Gray after an initial period operating the business as a side project. The brand was born when Joe, an ex-Harlequins pro rugby player, was suffering with achilles tendonitis and after training one day started dismantling some tools at home and fashioned his own massage gun. After many iterations of testing and refining, this became the MyoPro massage gun, the first product in the MyoMaster range.
The range now includes the MyoPro and MyoLite massage guns, the MyoAir compression boots (claimed to be 2.5 times stronger at their maximum compression than any others), the MyoPulse for electrotherapy and MyoCuff for BFR (blood flow restriction).
The company adds that there are ‘numerous products also in development with the goal being to become the one stop shop for all things recovery for endurance athletes.’
Olympic Gold Medal winning triathlete Alex Yee uses the range of MyoMaster products in his regular training and racing routines.
Company Co-Founder and CEO Lottie Whyte said “To be able to serve as many athletes striving to achieve great things in their training and racing and are committed to their sporting pursuits, no matter their level, is what we want to achieve.
“This is why we are expanding to serve the US and Canada having had such amazing feedback from athletes we speak to on a weekly basis when out and about at events with our mobile recovery hubs. Game changing recovery is what we’ve brought to UK athletes so far and now it’s time to take it Stateside!”
