Stages Cycling is getting into the metaverse, becoming one of the first cycling brands to partner with the blockchain business OliveX.
Having recently announced partnerships with Salsation and GO24 Fitness, OliveX Fitness Metaverse is bringing Stages Cycling on board ahead of a launch of… ‘the world’s first audio-based blockchain cycling game – Dustland Rider.’
The deal with OliveX Fitness Metaverse will see Stages Cycling’s range of smart bikes, power meters and indoor cycling classes made available to user, as well as virtual avatars, apparel and branded NFTs.
With involvement and sponsorships across all facets of cycling, from road, track, mountain, gravity and indoor riders, Stages Cycling was previously a partner of Team SKY (now INEOS Grenadiers).
Stages Cycling’s VP of Global Marketing, Paddy Murray, said “We believe we have a fantastic opportunity for Stages Cycling to become an innovator and thought-leader in the cycling industry as we venture into new and burgeoning spaces such as cryptocurrency, NFTs and the metaverse.
“We have a great team that has built an incredibly strong foundation for us to grow from, and we’re really excited to be able to showcase our products, brand and passion for cycling with users in the fitness metaverse.”
Andy Hall, Commercial Director at OliveX, said “The team at Stages have been really impressive to us, and the technology and data skills they have within the organisation are a great asset and an exciting avenue that we can explore to integrate into our emerging metaverse technology.
“They are a really recognisable brand with a fantastic community of riders and their passion for health, fitness and getting people active is perfect for what we’re trying to achieve.
“We will soon be undertaking work with their US-based team of cycling experts to bring this partnership to life and showcase the facets of their business, which we believe will encourage and motivate users to become more active and reach out for the dusty road bike in their sheds that they have forgotten about.”
Stages Cycling will be accompanied in the Fitness Metaverse by OliveX’s other tie-ups within the fitness world such as TRIB3, GymAesthetics, PlayInnovation, GO24 Fitness, Salsation and TRAX. The company notes that there are more partners to come… ‘bringing trademarked products and experiences to the platform to foster greater physical activity in the real-world.’
Andy Hall added “Our Fitness Metaverse portfolio is growing fast and Stages have added a strong, passionate and intelligent cycling addition to our platform, which I’m sure our already engaged community of fitness enthusiasts will thoroughly enjoy.
“With Stages’ inclusion to the Fitness Metaverse, we are constructing an immersive, fun and positive community of fitness organisations that will appeal to users of all ages, abilities and interests. We can’t wait to get started and begin working with them as soon as possible.”
OliveX and Stages Cycling will be working together to launch into the Fitness Metaverse later in 2022. The two companies will work together over the coming months to launch a version of the brand’s products and ambassadors in the metaverse, complete with cycling avatars, aiming to encourage physical activity and drive revenue to the business.
www.olivex.ai
www.stagescycling.com
