Launching today, UK consumers are being invited to ‘wake up to cereal with superpowers’ with new high protein zero sugar cereal brand – Superzeros.
The breakfast cereal offers 10g protein, 0g sugar and a claimed 50% less carbohydrates in each serving. Currently available in Cocoa and Apple & Cinnamon flavours, it is also nut free, high in fibre and has no gluten-based ingredients.
Noel Eves, Founder of Superzeros, said “I have two young kids and a busy household and I like to workout in the mornings. It’s difficult to find healthy options when time is short; so I was often skipping breakfast, which limits the post workout benefits.
“I’ve spent my career working in dynamic and innovative brands, and I decided to devote myself to finding a better option. In Superzeros I’m delighted to share with others the solution for grown-ups I’ve been searching for all these years.”
The Superzeros brand is intended to provide… ‘a fun and energetic way to bring the nostalgic element for a generation, where many of the iconic 90s and 00s superhero films still live long in the memory.’
Superzeros hopes to disrupt the cereal world in the same way protein bars shaken up the confectionery market over the past 10 years. The new brand also uses premium ingredients such as whey protein isolate.
Over the coming months the team is looking to build upon its product range further to support a wider range of dietary requirements, and offer more flavours such as Honey Nut, Strawberry and Vanilla. The brand also offesr a ‘100% Satisfaction Guarantee’ to all customers.
