Threshold Sports has announced Dulux as the new title sponsor for its award-winning ultramarathon, Race to the King.
The event organiser notes that… ‘Interest in ultra marathon events was booming pre-pandemic and the desire to push beyond a marathon distance is showing no sign of slowing down. More people than ever are looking to test themselves in breathtaking open landscapes as opposed to urban environments.
‘It is these trends that have seen Threshold’s trail events become a key fixture in the UK running calendar regularly scooping the Best Endurance Event at the UK Running Awards.’
Dulux Race to the King is designed specifically to be the most accessible of Threshold’s ultra-distance events. Taking in a route through the South Downs and Chichester Harbour along the Sussex coast, in southern England, over 1,500 participants are set to tackle a newly designed figure of eight course that starts and finishes at the historic Goodwood Racecourse.
The new format aims to make travel logistics easier for participants and supporters alike. With extended cut off times, the company notes that… ‘even the steadiest of walkers, joggers and runners will have the chance to tick off the iconic 50km or 100km challenge.’
Dulux has been working with Threshold Sports since 2014. Nick Tuppen, CEO Threshold Sports, said “Dulux has been a fantastic partner of our events since their debut riding from Land’s End to John O’Groats as part of Ride Across Britain.
“Since then, their belief in the power of colour and their irrepressible enthusiasm has transformed the experiences of thousands of runners, walkers and riders.”
For the past five years Dulux has sponsored the London Revolution cycling challenge, with law firm Sidley Austin picking up this event’s sponsorship in 2022. The new partnership on Race to the King… ‘continues a commitment to bring together customers, colleagues and communities in a brilliant memorable event surrounded by colour.’
John Kourtoulos, Sales Director UK & Ireland at Dulux, said “We have a rich history of working with Threshold to create phenomenal experiences that combine people, businesses, and our customers.
“These incredible events have now become a big part of our CSR strategy, forming key points in our yearly calendar of events. Having enjoyed five brilliant years as partner for the London Revolution we are excited to begin a new chapter and broaden the experience we create.
“Dulux Race to the King promises to be a truly unique Ultra Marathon experience with some unforgettable Dulux magic coming to the central event camp at Goodwood.”
Threshold’s Nick Tuppen added “The Dulux Race to the King is the perfect way to extend our relationship, and we are set to redefine what people can expect from endurance events.
“Whether taking on the shorter distances or the mighty 100km weekend challenge, people will never have seen the South Downs this colourful! And that’s not even mentioning the finish line welcome you can expect from our resident King and the Dulux dog!”
www.thresholdtrailseries.com/events/race-to-the-king
www.thresholdsports.co.uk
