Spartan UK and Tough Mudder UK have announced CBDfx as their official partner for the remainder of the 2022 UK season. The partnership will see the introduction of CBDfx Recovery Zones for the upcoming Spartan race on October 8-9,as well as Tough Mudder’s South London event on September 24-25.
Operated by CBDfx, each recovery zone will allow participants to rest, stretch and sample some of CBDfx’s recovery creams and gummies. Positioned close to the finish funnel, the area will enable both first timers and returning athletes alike… ‘to maximise their nutrition, recovery and wellness post event.’
Managing Director of CBDfx Europe, Carlo Buckley said “We’re absolutely delighted to be partnering with Spartan and Tough Mudder and couldn’t have found a partner that is more aligned in terms of values and empowering individuals to be the very best versions of themselves.
“We can’t wait to host participants and spectators in our official event Recovery Zones where they can experience our products first hand and ‘FeelTheDifference’. It should be a lot of fun.”
Emily leRoux, Director of Global Partnerships at Spartan, said “Spartan and Tough Mudder is for those willing to mentally and physically push to achieve their personal best.
“It is a sport, mindset, community and way of life. Above all, it is a catalyst for transformation, pushing you beyond what you thought was possible.”
She continued, “We are very excited to be partnering with CBDfx – a truly innovative organisation who not only share our passion for getting fit and healthy, but also our commitment to supporting our community with educational and inspirational content and advice on the importance of recovery.
“The Recovery Zone at events will be invaluable to not only support the recovery of racers after they cross the finish line, but also be a place to relax, chat with fellow racers and of course forge friendships that may last a lifetime.”
www.toughmudder.co.uk
www.spartan.com
