Endurance sport media brands TRI247 & RUN247 have appointed Patrick Alexander as Commercial Director.
TRI247.com and its sister platform RUN247.com were acquired by Sport Acuity last year and have since reported…. ‘phenomenal audience growth and a widening global reach.’
Patrick Alexander joins from Sports Information Services after seven years where he was Strategic Marketing Manager, with previous stints at Leaders in Sport and The IRONMAN Group.
Dan Grey, Managing Director of TRI247 & Run247, said “Patrick joins us at an exciting time in our development.
“We have spent much of this year driving audience growth in key European & North America markets through best-in-class news content, whilst defining a strategy to position ourselves as the destination for participants at all levels in 2023.
“We have formed great relationships with the major players in endurance sports, such as IRONMAN, Super League Triathlon and the Professional Triathletes Organisation and we are fast becoming the home for all things related to the sports of triathlon and trail running.”
Grey continued, “Now, off the back of this growth, it is the right time to bring in further expertise to build and deliver on holistic, long-term partnerships that will deliver exceptional ROI, drive value for our community and help to support the continued development of the endurance sports industry.
“Patrick fits that profile with broad commercial and strategic experience across sport and specifically in triathlon, and in sponsorship activation and marketing. This shows our commitment to both sports and our belief in their potential worldwide.”
Patrick Alexander said “I’m thrilled to be joining TRI247 & RUN247 at such an exciting time. They are brands that have a stellar reputation, and their recent audience growth audience is a testament to the quality of the content since being acquired.
“I’m looking forward to further developing our partnerships with leading brands in the endurance sport space and helping them grow and engage with our audience.”
