Zwift and USA Triathlon have partnered in an initiative that aims to… ‘grow, engage and support the multisport community and promote the value of USA Triathlon Certified Coaches.’
The partnership features in-game racing in association with Endurance Exchange, Legacy Triathlon and National Triathlon Week, a custom co-branded USA Triathlon kit that can be unlocked in-game, and an increased emphasis on USA Triathlon Certified Coach-led Zwift workouts.
National Triathlon Week will take place on June 20-26 and the Legacy Triathlon will be hosted once again in Long Beach, CA, on July 16.
“Zwift is excited to strengthen our relationship with the grassroot triathlon community,” said Craig Taylor, Director of Growth Marketing, Triathlon & Run at Zwift.
“Partnering with USA Triathlon and USA Triathlon Certified Coaches to provide workouts for athletes around three significant annual milestones – Endurance Exchange, National Triathlon Week and Legacy Triathlon – helps bring athletes from across the country together to celebrate, support and grow triathlon.”
USA Triathlon and Zwift will continue to host weekly ‘Power Within Power Hours’ with USA Triathlon Certified Coaches. These Wednesday workouts, featuring a 07:15 ET social run and a 18:00 ET ride, are open to all athletes.
“This is a great opportunity for the community to engage with both fellow athletes and certified coaches in the unique environment that only Zwift can deliver,” said Victoria Brumfield, USA Triathlon Chief of Staff and Chief Business Development Officer.
“USA Triathlon Certified Coaches bring unparalleled resources and expertise, and we can’t wait to work together to bring them directly to athletes.”
The partnership officially kicked off on March 3-5 at Endurance Exchange 2022 with a series of three workouts led by USA Triathlon Certified Coaches: Peter Helling, Reggie Waller and Scott Riecke. The event also unveiled the custom USA Triathlon kit that can be unlocked and worn in-game on Zwift.
Athletes can find USA Triathlon Certified Coaches through the revamped Find a Coach tool at member.usatriathlon.org/coaches.
www.usatriathlon.org
www.zwift.com
