54D, which specialises in high intensity training on-site and online, has unveiled its newest division, 54D Outdoors, and an expansion into running with 54D Runners.
This will feature a range of products for outdoor training, starting with 54D Runners. The company adds that the new running app is… ‘designed for anyone interested in running, from beginners who don’t know where to start, to advance runners training for a race.’
54D Runners goes on sale today, January 30, and can be purchased online for US$135.
The new 9-week running program allows runners to select from different training programs at their preferred skill level, including:
- 5K Training – available in beginners, medium and advanced
- 10K Training – available in medium and advanced
- 21K Training – available in advanced
The 54D Runners program has six training days per week, Monday through Saturday. Training will consist of running four days per week and strength training two days per week. The program also incorporates nutritional guidelines, recovery exercises and stretches and access to the 54D community.
“At the end of the day, running is the easiest, most attainable sport out there,” said Rodrigo Garduño, founder of 54D. “All you need is a pair of sneakers, yet a lot of people are intimidated by it or don’t know where to start.
“We wanted to create a program that will help beginners take that first step as well as assist more experienced runners in their more advanced training.”
54D already maintains an active in-person running community who participate in races and marathons as part of the 54D team around the world. The 54D Runners app will feature special editions throughout the year with training tailored specifically to different races and marathons around the world.
“As we introduce our new 54D Outdoors division, 54D Runners seems like the natural first step to launch this new selection of products,” said Omar Yunes, CEO of 54D.
“Like with our signature program, 54D Runners’ goal is to create a global community and help each participant achieve their goals regardless of their skill level.”
54D has studios in South Florida, New York, Mexico and Colombia, with more locations reportedly in the works, and has a presence in over 90 countries with its online program 54D ON.
