The Professional Triathletes Organisation (PTO) has signed Asian beverage brand POKKA as the Official Drinks Partner of the PTO Asian Open.
The one-year partnership will start at this month’s inaugural PTO Asian Open in Singapore, to be held on August 19-20. Activity will be focused around on-course product at aid stations across the 100km triathlon for professionals and amateur athletes as well as two duathlons and a 5km music run.
These will be supported through POKKA’s Water4U and Plenish isotonic drinks as well as Sapporo Beer and Sparkling Flavoured Water for post-race drinks and hospitality. There will also be competitions for age groupers and activations in the event expo.
Kian Ann, GM of Marketing at POKKA, said “With POKKA’s vision being ‘Genuine Vitality For Life’, we believe in the importance of creating healthy and active experiences, which is why we jumped at the chance to join forces with the PTO Tour’s first event in Asia.
“Not only will the PTO Asian Open weekend see the world’s best triathletes compete in two high profile races for men and women around an iconic 100km triathlon course in the Marina Bay Financial District, but there will also be more than 6,000 amateurs also taking part in activities that include a 100km triathlon for experienced amateurs, two different distance duathlons and also an exciting 5km Music Run.
“We’ll be looking to promote our full range of beverages as Singaporeans get active during what promises to be a fantastic weekend of active sport.”
PTO CEO Sam Renouf said “POKKA is one of the most recognisable brands in Asia and given their focus around wellbeing and promoting healthy lifestyles, it was a very natural partnership for PTO Tour and its amazing athletes.
“Triathlon as a sport is founded on the principles of exercise, a healthy lifestyle and gender equality, which will all be brought to life around the PTO Asian Open weekend. Our male and female professionals going head-to-head on a global broadcast feed will be shown in more than 195 territories around the world, through to amateurs taking part in our range of different multisport events.”
Alongside the 100km triathlons for professionals and experienced amateurs, the PTO Asian Open weekend will also hosting two duathlon races over a standard 4.5km run/32km bike/4.5km run and a longer 9km run/64km bike/9km run as well as heralding the return of The Music Run – a 5km fun run.
In total, the PTO is expecting up to 6,000 participants with racing set against the backdrop of the Marina Bay Financial District.
www.protriathletes.org
www.themusicrun.com.sg
www.pokka.co
