The Running Industry Alliance (RIA) has announced Beet It Sport as the Official Nutrition Partner for The Running Conference 2023, which takes place from December 10-12, 2023 at Holywell Park Conference Centre, Loughborough University, UK.
The Running Conference is the biggest annual RIA members in-person meet up. It features curated content for members including conference sessions, panel discussions, activations, market research, data and insights, round table discussions, networking opportunities and celebrations of the running industry.
Attendees of The Running Conference will be able to taste Beet It Sport Nitrate 400, chat to the Beet It Sport Brand Manager and specialists, find out more about the brand, and take away samples.
Beet It Sport is a range of award-winning natural nitrate products made from concentrated beetroot juice, with Informed-Sport certified products that provide a 400mg dose of dietary nitrate per serving.
The Beet It Sport shots have been extensively adopted by both the research community (over 300 universities and research institutions worldwide) and the elite sports world (over 150 professional sports teams). A substantial amount of independent research over the last decade has shown that dietary nitrate supplementation via beetroot juice can enhance performance in several sport and exercise activities when dosed sufficiently.
Beet It Sport is billed as the only concentrated beetroot juice brand to deliver a consistent, adequate dose of dietary nitrate per serving. A key effect of nitrate is that it reduces the oxygen demand of exercise, meaning that muscle needs less oxygen to maintain a given work rate, thereby improving exercise efficiency, fatigue resistance and exercise performance.
RIA Co-Leads Rebecca Richardson and Jonathan Midwood said “We are pleased to announce Beet It Sport as the Official Nutrition Partner for The Running Conference 2023. It’s a great platform to showcase such a well-known and well-respected product, and a fantastic opportunity to try the product and hear about the research and benefits.”
Jonathan Cartwright, Beet It Sport Brand Manager, added “We are delighted to be the Official Nutrition Partner of The Running Conference. Our products are used by runners of all ability levels, from first time marathoners to marathon world record holders.
“We look forward to sampling our products and chatting to everyone about the benefits of beetroot juice for athletic performance.”
The Running Conference is organised by the Running Industry Alliance, and registration for the member-only conference is open. Full RIA membership includes one ticket to the conference.
www.runningindustryalliance.com
www.therunningconference.com
www.beet-it.com
