The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has signed a partnership agreement with fitness & health monitoring specialist Bioniq.
VAHA, acquired by Bioniq in 2022, manufactures interactive fitness mirrors for personalised workouts. The VAHA interactive fitness mirror, which comprises a 43-inch touchscreen, speakers, a 120-degree camera and wireless connectivity, delivers personalised and immersive workouts.
The home fitness technology will be incorporated within several hotels in Abu Dhabi as well as key commercial and residential projects starting later this year. Hotel guests will have access to over 400 on-demand classes that are accessible 24/7 and customisable based on individual goals, from the comfort of their rooms or suites.
Saleh Mohamed Al Geziry, Director General for Tourism at DCT Abu Dhabi, said “Our partnership with Bioniq supports a greater variety of commercial options in terms of fitness and health monitoring solutions within the emirate of Abu Dhabi.
“For instance, the integration of VAHA interactive mirrors within a number of hotels complements our strategic vision to elevate our wellness offerings in the hospitality sector. We are actively expanding the availability of wellness services for our health-conscious visitors and residents.”
Vadim Fedotov, Bioniq Founder and CEO, said “Through our agreement with the Department of Culture and Tourism – Abu Dhabi, we aim to provide exceptional health and wellness solutions that are backed by our extensive network of partnerships with local laboratories and manufacturing facilities in Switzerland, as well as partnerships with some of the leading medical institutions in the Middle East.
“We are perfectly positioned to support residents, guests, and tourists to benefit from the latest achievements of precision medicine and new health tech solutions to unlock improved energy, better sleep quality, faster recovery, and healthier aging.”
Bioniq originally launched in 2019 in London, UK. In addition to its VAHA fitness mirror offering the company also offers personalised supplements. These incorporate components and dosages tailor-made to each individual’s nutrient deficiencies, as identified through their blood results.
After conducting years of testing, Bioniq adds that it has now developed one of the largest and most genetically diverse biochemical databases (over 40,000 members and 60,000 blood tests) by operating in 12 countries across North America, Europe, the Middle East, and Asia.
