Bioniq, a personalised nutrition brand, has a new, online personalized supplements offering, Bioniq PRO.
With an international rollout, the firm’s personalized supplements utilise Bioniq’s patented algorithm. This claims to leverage data from more than 40,000 people with over 4 million biochemical data points.
According to Bioniq, its algorithm offers a level of personalization that is… ‘200,000 times higher than similar products on the market.’
The company was originally founded in London in 2019, offering personalized supplements based on a blood test. Since then, its database has extended across over 40,000 people and 60,000 blood tests. These screen for parameters such as cholesterol, hormone levels, insulin count and the presence of microelements such as ferritin and copper.
Bioniq claims to possess one of the most genetically diverse and largest biochemical databases, and its analyses are based on questionnaires and its own proprietary technology.
Consumers can now get personalized supplements either by booking a blood test through Bioniq or uploading a recent blood test report. This data allows Bioniq to get an understanding of current nutrient status, identifying any imbalances and addressing them by providing a 100% tailor-made daily supplement formula.
Bioniq Founder and CEO, Vadim Fedotov, said “I couldn’t be more proud of the work we’ve done to bring this level of unprecedented precision to the supplements market.
“Identifying real nutrient imbalances and taking a personalized supplement formula to address them can help individuals not only feel better but also perform better and stay healthier over time. At Bioniq, we’re taking personalized health to a whole new level.”
Bioniq claims that its personalized approach to supplements enables clients to benefit from improved energy, better sleep quality, faster recovery and healthier aging.
Bioniq customers are able to receive a tailor-made supplement formula based on blood tests in 12 countries – across North America, Europe, the Middle East and Asia.
Bioniq is backed by European investment funds, including HV Capital (DE) and Unbound (UK), Rocket Internet (DE), Porsche Ventures, and others.
