Eventrac, a provider of sports event management and online marketing software, has released its new British Triathlon Race Pass sales and management automated feature.
Race Pass (replacing Day Membership) is British Triathlon’s day licence requirement for unaffiliated athletes. In other words, it applies to non-members (of a home nation governing body) participating in a permitted British Triathlon event.
For participants who enter a race at a permitted event, a Race Pass includes: a race licence, an effective membership on the day of the event, and third party public liability insurance.
The new Race Pass was introduced by British Triathlon in order to comply with relevant financial and data protection regulations.
Eventrac offers event organisers a Race Pass integration. This helps with the sale and management of the event entry purchase, and a transfer and refund of the single-use Race Pass.
Eventrac CEO, Aaron Bird, said “We could see how the proposed new Race Pass would benefit the sport of triathlon but it also created significant technical challenges for event organisers and registration platforms.
“After careful planning and consideration, we are leading the way in being able to fully automate the sale of the Race Pass without imposing any additional admin or financial risk on the event organiser.”
He added, “In an ever-changing competitive landscape it has become more important than ever for organisers to focus on building their business and adopt technology that reduces the admin burden.
“Automating the sale of a race pass is just one example of how we are driving innovation to help organisers stay at the forefront of technology, save time, grow their business and ultimately provide the best experience for their customers.”
www.eventrac.co.uk
www.britishtriathlon.org
