UK event organiser ATW (Active Training World) has announced a new partnership with Eventrac, a specialist online sports event management software organisation. The new partnership will provide ATW with an enhanced booking experience for its growing portfolio of events.
“ATW is fast becoming one of the leading event companies in the UK and in order to maintain the very best athlete experience we now have a partner in Eventrac, who shares our ethos in delivering a fantastic service from start to finish,” said James Shipley, Managing Director at ATW.
Aaron Bird, Managing Director at Eventrac, added “ATW are an exciting business with ambitious growth plans. We are thrilled that James and his team have chosen to work with us and use Eventrac’s automation and streamlined processes to help them deliver a great customer experience and achieve their business goals.”
ATW athletes will be able to experience new features, which are in the pipeline. These include a loyalty scheme where athletes gain points for each event entered. Athletes will also be able to transfer events, via their own personal dashboard. Additionally, there will be a new race referral scheme which will allow people to earn ATW race credits for recommending an ATW event to a friend or club mate.
www.activetrainingworld.co.uk
www.eventrac.co.uk
