MultiSport Research - The Power of Insight
Home All news BORA – hansgrohe x Red Bull: ‘Red Bull Junior Brothers’ talent ID...

BORA – hansgrohe x Red Bull: ‘Red Bull Junior Brothers’ talent ID program

BORA – hansgrohe and Red Bull have launched ‘Red Bull Junior Brothers’, a global talent scouting program aimed at finding the next generation of professional road cyclists.

At the conclusion of the program, two young riders will be given a contract with BORA – hansgrohe’s U19 men’s team, Auto Eder, and a Red Bull athlete partnership deal.

Participants can compete for their chance to become a Red Bull Junior Brother using Strava or Zwift from February 1st to May 31st, 2023. To enter, participants in the program must be under 19-years-old and born between 2006 – 2007. Further details about the entry process can be found at redbull.com/juniorbrothers.

  • Stage 1: Visit redbull.com/juniorbrothers to sign-up and start logging rides on Zwift/ Strava before May 31st
  • Stage 2: Top performing riders will be invited to apply for a spot in the performance camp
  • Stage 3: 15 riders will be invited to take part in a performance camp in August
  • Stage 4: 2 successful applicants will be selected to join the team in September

Anton Palzer, Red Bull athlete and BORA – hansgrohe team professional cyclist, said “Red Bull Junior Brothers is a unique opportunity to become a professional cyclist.

“Talent can come from anywhere and this is their chance to shine. I can’t wait to meet the two new riders who will be joining BORA – hansgrohe’s junior team, Auto Eder.”

Ralph Denk, BORA – hansgrohe Team Manager, said “This is the first time that Red Bull is involved with a project in road cycling globally, and I am proud that they are doing this together with BORA – hansgrohe.

“In addition, the program itself is also a milestone for us in terms of scouting. Through the Red Bull Junior Brothers, we can search for talent worldwide and even reach those who might not otherwise take part in races at all.”

Dr Christian Schrot, Head of Scouting & Development at BORA – Hansgrohe, added “Successful applicants will show talent, strength, and capacity to grow as a professional cyclist. Being part of a pro team is not for the faint hearted and takes dedication and commitment.”

www.redbull.com/juniorbrothers