Brooks Running has reported record global revenue in 2022, up 6% on 2021, with growth in all regions, and direct-to-consumer sales up 16%.
The run shoe brand added that it managed to navigate supply chain obstacles during the first half of the year, returning to complete inventories in the back half with a record fourth quarter, up 26% year over year.
In January 2022, Brooks reportedly became the top brand at US retail in adult performance running footwear, maintaining that position through the year to finish with 21% market share. For 2022, Brooks again held the #1 and #2 spots in adult performance footwear styles sold at US retail with the Ghost and Adrenaline GTS respectively, contributing to the running brand’s strong momentum.
Brooks competed for customers across run categories in 2022 with key initiatives in cushion, speed, trail, and walking.
In a release, the company added.. ‘Notably, the launch of the new Glycerin 20 Super Franchise with a nitrogen-infused midsole offers runners more choice in fit and support, with the addition of the GTS stability system and a new StealthFit option alongside Brooks’ classic fit.’
“In 2022, Brooks overcame economic and supply chain headwinds to gain new customers across all categories including running, walking, hiking, and more,” said Jim Weber, CEO at Brooks Running.
“As we head into the new year, we’re positioned for continued growth in multiple fitness and outdoor performance categories.”
In 2022, Brooks focused on opportunities to engage runners and better service customers in key markets around the globe. During the year, Brooks launched e-commerce sites in six additional countries and invested in new distribution centres in the US and UK to address increasing demand and scale for growth.
In the Europe, Middle East, and Africa region, Brooks grew revenue 15% in local currency year on year. The Asia Pacific and Latin America region grew 33%, with Australia and China up 24% and 21% respectively, driven by ‘wholesale success and a digital-first approach.’
Brooks was recently named as the top running brand in Canada by independent running retailers in 4 of 5 categories when surveyed by the IRRC (Independent Running Retailers of Canada). Meanwhile, German publication SAZ, a trade publication that tracks retailer sentiment, recognized Brooks as running brand of the year for the sixth year in a row.
In the US, Brooks ranked #1 overall in Brand Rating and Ranking in this year’s Running Dealer Report issued by the Running Industry Association (RIA).
“The future has never been brighter for performance running,” added Jim Weber. “We look forward to introducing more runners to Brooks this year, giving them the premium fit, performance, and experience they desire from their gear while connecting uniquely through our Run Happy spirit.”
