Canoe Inc, the London-based creative communication agency, has announced a new partnership with premium running brand Altra. The partnership officially begins on May 15th, 2023 and will focus on driving brand awareness, product trial, and credibility for Altra in the UK.
As part of the partnership, Canoe will showcase Altra’s latest product developments, including the Torin 7 run shoe set to launch on June 1st, at Canoe’s press days, taking place at the agency’s Brick Lane showroom in London.
Altra was founded in the backroom of a small specialty running store in the Wasatch Mountains of Utah, USA. Since the beginning, the brand’s goal has been to create running shoes that help people run more naturally.
Altra’s unique platform includes a Footshape toe box that allows the toes to relax and spread out to enhance stability and encourage natural running form. A Balanced Cushioning platform positions the heel and forefoot at an equal distance from the ground, helping to cultivate optimal alignment, better form and a low-impact landing.
www.altrarunning.eu
www.canoeinc.com
